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<div class="ck-content" data-wrapper="true" dir="ltr" style="--ck-image-style-spacing: 1.5em; --ck-inline-image-style-spacing: calc(var(--ck-image-style-spacing) / 2); font-family: Segoe UI; font-size: 11pt;"><p style="margin: 0; text-align: start;" dir="ltr">Firearm violence is a public health crisis, but the story we hear often is of intractability, “too entrenched”, “politically frozen”, “too big to move”. That framing suppresses both public will and philanthropic investment because a problem believed to be unsolvable rarely attracts the resources to solve it. This two-part series makes a distinction that matters for how funders act. A story is a single account, but a narrative is the deeper frame that tells audiences what every story means. Changing that frame is slow, cumulative work, and it is a long-term strategy. Part I examines why narrative change is hard and long, and how solutions-focused journalism shifts public understanding of firearm violence and reframes the crisis as solvable.</p></div>

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